A collection of some articles I have been reading over the past week:

• How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance – Perhaps it may not have been a bad idea after all to buy FB stock. Wall Street doesn’t understand the unique and immense value of Facebook’s data and I am sure with time Zuckerberg and Co. will continue to push the envelope on data privacy until one day we  just accept that everything is open, targeted and perhaps predictive.
• How To Present To Senior Executives – Useful, especially at this stage of my life.

Also take a look at this SEO white paper from HubSpot. It’s a great piece and one I think all publishers should at least familiarize themselves with as they continue to grow their audience and readership.