While I am still in the middle of re-designing Raj Design Group, I decided I would post an update here regarding a new client of mine. American Academic Prep is a small tutoring company based in Santa Barbara, CA, with a focus on consulting for high school students who would like to gain admission to a college, and college students who require tutoring in college-level course work. We decided to go with a classic color scheme of burgundy, gold and white. The identity was a take on common historical references to banners for schools with a modern edge. Included in the identity is a key, as the company’s slogan will be “the key to success”.

I’ve gone ahead and posted the final identity work to my Behance.net profile and will be posting some additional updates once the site gets up and running, and once we have their marketing materials and internal collateral complete. This will be the first full-service client I have worked on a while so I am excited to get this project rolling.