Raj Design Group Web Design Agency

Raj Design Group Launch

I’m proud to announce that my web design and web development portfolio site is now up and running over at Raj Design Group. It’s been a very long time since I updated that site and I wanted to make sure I was updating it with the recent projects I have been doing over the past few months. I’ll still continue to blog about some web design, design and client work information here, but most of these blog posts will now be going to Raj Design Group.

I’m excited about the direction of Raj Design Group and think it can be a very powerful force to help small businesses develop and implement a comprehensive web presence strategy. Thanks to everyone for all of your support in making this happen. In particular, I’d like to thank my parents, Danielle, Will and Ashish for giving me that extra push to get this up and running again.

Best,
Raj

Old Websites

Every now and then I do a few searches across the web to see what comes up when people search my name and/or my username (I believe I have been using “rajamatage” for almost 13 years at this point). One thing that I love about the Internet, and something that I am sure others absolutely loathe, is the fact that it can remember anything and everything. You have services like the Wayback Machine, whose purpose is to simply remember websites the way they were and keep a sort of permanence on the web, and then there are other sites out there that have simply been around since the beginning of (Internet) time.

You may ask: what is Subject 54? Why that name? I honestly couldn’t tell you; I think I thought it just sounded cool at the time.

I recently came across my rajamatage.tripod.com and Subject 54 websites that I made at least a decade ago using free services like Tripod and Angelfire. I can’t even believe that, not only are my sites still up and running, but both Tripod and Angelfire are around as well! You may ask: what is Subject 54? Why that name? I honestly couldn’t tell you; I think I thought it just sounded cool at the time (check out the title of the webpage: “SUBJECT 54: You don’t know what it is and neither do we…”).

That was back when sites like Webmonkey were independently owned and dedicated to the craft of building simple websites. I don’t even think people were talking about CSS standards or W3C compliant websites at that time, but I definitely remember using stylesheets to tweak placement and colors on the screen. Seeing those sites definitely brings back some awesome memories of scripting my first sites and thinking about different websites that I could build (even back then I was thinking about a site called CampgroundReference or something along those lines that would display information on campground sites, ratings about those sites, and activities you could while at those sites…I was a boy scout at the time, after all). Crazy to think that that was only 10 years ago, but  also makes you realize that 10 years is a very long time.

American Academic Prep

American Academic Prep Website

I recently worked on the identity and logo design for American Academic Prep, a small tutoring agency located in Santa Barbara, CA. As part of the client work I have done for them, I setup and designed their website. Because they wanted to update their site with a blog and have an easy to use interface for making edits and changes to the site in the future, I installed WordPress for them and helped produce some of the content on the site.

Take a look at the site over at www.americanacademicprep.com and let me know what you think. There are a few design elements that we will be updating but for now, the site is live and ready for users!

uBeam & The Implications of Wireless Power

Every now and then you come across a company that gives you pause because at first, what they seem to be doing makes sense. But after some reflection, you realize the potential is far greater than originally thought. uBeam is one such company. After having raised $750,000 and currently in stealth, the company’s technology will allow devices within a small room charge themselves wirelessly. No cords. No connecting to anything physical. No need to even place the item on a mat and have the item outfitted with some sort of special equipment (that was one of my biggest issues with the technology, since it wasn’t truly as simple as walking into a room and getting power to your device).

“At that time, Arrington wrote that with her demo he’d witnessed ‘the closest thing to magic I’ve seen in a long time.’ uBeam almost certainly showed the same demo to its other big-name investors, and the big money was clearly soon to follow.” – TechCrunch.com

If they can pull this off, and make a device that will charge all electronic devices within a room, the implications could be enormous. Imagine a world where electrical power is as ubiquitous as wireless internet (I know wireless internet still has a while to go to get total coverage everywhere in the world, but for the most part, it’s everywhere). You will no longer have to worry about battery power or devices failing when you need them most (think hikers who need GPS to find their way). Or perhaps even have the GPS unit beam the electricity to the unit itself, creating an endless feedback loop.

“At energy hot spots in public spaces, ‘all you’ll have to do is lift your phone in the air and charge it.'” – Elle Magazine, Genius Awards 2012

On the flip side of that is the energy source and the energy provider. Utilities will have to quickly scale up their operations in order to meet the new burst in demand, supporting ever “connected” devices requiring power 24/7. It will be akin to the Internet exploding into the trillions upon trillions of web pages as we know it today, with an ever increasing number of “connected” nodes i.e. servers, equipment, people, mobile devices, etc. This then has implications on where we source our energy: perhaps alternative forms of energy such as remote wind farms or solar cells in space become viable since all energy sources will need to be harnessed to be able to provide ubiquitous amounts of energy all over the globe; oil, coal and natural gas may not be enough to satiate all of that demand, but I am sure in the short term they will be stressed much more than they are right now.

I hope Meredith Perry and her team are able to pull this off. Based on what I am reading, it seems like they already have, and will continue to iterate on their awesome product.

Weekly Reading Roundup

A weekly post on what I have read/am currently reading.

Epic North American Road Trip

Really not sure when I would be able to do this, but after reading a lot of travel guides about various parts of the country, I figured it would be a fun exercise to sit down and see if I could make a road trip map that would hit all of the major parts of the US that I want to see (as well as the parts between those major parts, arguably what I am really looking for). Here is the route that I came up with, which I would expect to take well over a month:


View Epic Road Trip in a larger map

UPDATE: I’m noticing that the map isn’t actually showing up on the site; not sure why but it seems the Google embed feature isn’t working. Here is a link to the actual road trip, so perhaps you can view it on Google:
http://goo.gl/maps/T8Tx

Stress & Expectations

I came across a great post in the Harvard Business Review by Peter Bregman about stress. Specifically, how stress is caused by unfulfilled expectations of certain outcomes. Think about it: how many times during the day do you get “stressed out” over something like your cell phone’s 3G network not showing full bars? (I am a culprit of this; the article I link is a bit different in that it discusses how O2’s network failure caused a huge uproar from consumers, and understandably so since they rely on that service). Or, the food you got for lunch wasn’t as tasty as you had hoped it would be. The list can go on and on, unfortunately for all of us. Bregman goes on to state that expectations cause that stress: you are expecting your cell phone to always have full bars (which it may or may not have). You are expecting your lunch to taste great (and when it doesn’t, it makes you that much more irritated, stressed out, and/or upset).

In other words, get used to not getting what you want. I know this isn’t consistent with the kind of go-get-‘em attitude most of us have been taught to embrace. But most of the time, fighting reality is not worth the effort. Either you can’t change what’s around you, or the fight is more stressful than the reward. – Peter Bregman, HBR.org, “The Best Strategy for Reducing Stress

One thing that I started to worry about (ironically enough) when reading the article was getting into a potential trap where you just “settle” for outcomes. Bregman’s point is almost a “don’t worry, be happy attitude”, but he does point out that this approach should be taken for the vast majority of little things during our day that stress us out, and yet, in the scheme of things, are really not that significant whatsoever.

Imagine a scale from 1-10 with 10 being the worst reality you can imagine. Like living in a war zone or being in the World Trade Center on 9/11. Maybe 9 is a serious illness that most probably will result in death. Perhaps 8 is something that will forever alter your life, like going to jail or an accident that puts you in a wheelchair. Let’s say 7 is something that temporarily alters your life like losing your job or having to move out of a home you can no longer afford…Almost everything we freak out about is somewhere in the 1-2 range of dashed expectations. In other words, our moods and our stress levels are determined by events that actually matter remarkably little. – Peter Bregman, HBR.org, “The Best Strategy for Reducing Stress

I think the vast majority of people would do well to just “settle” in the sense that recognizing there are things that are out of your control can and will reduce your stress. There is a key distinction here: recognizing when external factors are affecting your environment to the extent that you cannot control them, and recognizing when you are settling on something simply for the sake of not having ANY stress whatsoever. The former would help us all move away from the perfectionist mentality that we all see everyday amongst our friends and coworkers (a key point that I think Bregman is articulating), but the latter could actually harm you in the long run, simply in your development as a human being.

Perhaps the idea of managing expectations to reduce stress can also be used by individuals to reduce anxiety. While I am no expert by any means, I do know more than a few friends who have and suffer from generalized anxieties, and I can see the toll that it takes on them. Anxiety may be a bit different in that it is brought upon because an event may have an infinite number of outcomes, and the thought of not knowing what will happen, or perhaps even trying to iterate through all of those possible outcomes, then brings about this general sense of anxiety. The expectation on the individual’s part here is that they can actually iterate through each and every one of those possible outcomes, out of infinity, which we all know is impossible. Perhaps managing one’s expectation by recognizing that outside forces can control outcomes, that we don’t have control over all outcomes, and that expecting any sort of outcome to happen, will not only reduce stress but also anxiety as well. Just some food for thought.

Mobile Users & Privacy

Many people don’t realize there are different forms of data tracking (such as them logging how much you talk to another number per month or the number of pages you view on your web browser) and then there are some truly scary things like tracking each and every little thing you do. Not all tracking from the company’s perspective is bad; that data can and is used to help make experiences better for users based on the usage.

Not saying that companies won’t be bad actors, and not all of them have good intentions, but it’s best to remove fear from the equation and objectively take a look at what is going on here. Sadly this is usually easier said than done, but we need to strive to at least provide consumers with more information. I commend efforts by publishers like Economist.com who actively notify their users when they get to the site that they are a) using cookies and b) explaining how they are using cookies. Google has provided a great resource with their Good To Know series, but I wonder how many consumers are actually reading that information and learning about all of this (in my opinion) basic and necessary information you should know as you use the web.

MAUAMD.com Site Screenshot

MidAtlantic Urology Associates, LLC

I recently did some small client work for MidAtlantic Urology Associates, LLC (MAUA). They’re located outside of Washington, DC in Greenbelt, MD, and they are a group of Urologists. In the past one of their members, Dr. Stephan Werner, was the webmaster of their website and succesfully kept the site up and running for many years, providing patients with a way to connect with their care givers and also obtain important information on medical procedures and treatments.

I recently worked not only on the redesign of the site but also on the implementation of a CMS so that their administrators could better manage the website and the growing number of patients who were requesting a website that would have better ease of use and more flexibility. I decided to use WordPress as the CMS of choice as I have recently begun to learn more about WordPress and the customizations that can be placed on it. The only work done for this project as the update of the website as I was not responsible for their identity, as they had already had this done by someone else previously.

Over the next few weeks I will be helping them transition to their new domain, including providing some training and support to their administrators to make sure they are able to properly and effectively use their new site to reach their growing number of patients online.

Lumosity.com Home

Brain Function and Lumosity.com

I came across a website called Lumosity.com, which contends to help people improve their brain function through mental exercises and “brain games”. It seems like a neat concept with some definite scientific backing behind the various games, so I decided to test it out and give it a try. It’s worth noting that the science behind the site was pulled together as a research project backed by Stanford, UCSF and other top research institutions. I’ve been looking for something like this for a while (I even somewhat seriously considered buying a Nintendo DS at one point just so I could play Brain Age), since I think that it’s important to keep “exercising” the brain: studies have shown that these types of activities can only help your cognitive functionality and processing power.

Designed by neuroscientists and based on extensive research, Lumosity’s training program promotes cognitive health by selectively challenging cognitive faculties. – Lumosity.com

The process to sign up is easy enough and there is no need to provide any credit card or payment information up front, at least not initially. They provide you with 3 free sessions (1 session per day) allowing you to test out the entire process and a few of their games and see if you really like it. I can say after spending some time with the game over the past few days, I will definitely be buying one of their packages and will hope to continue using them as time goes on (hopefully this won’t become yet another subscription purchase that I buy and then completely forget about in 2 weeks).

Dr. Shelli Kesler and colleagues at Stanford University found improved cognitive performance and corresponding increases in brain activity in the pre-frontal cortex in survivors of childhood cancer following training with Lumosity. Participants who trained with Lumosity showed significantly improved processing speed, cognitive flexibility, verbal and visual declarative memory scores. – NIH.gov

Has anyone else used Lumosity.com? I have heard great things about it so I think I will continue to use it for some time to come. The games they have made me go through are engaging and in some cases quite challenging (one game requires that you quickly decide if a letter-number combo appears at the top of the screen and is even, to hit a key and if a letter-number combo appears at the bottom of the screen and includes a vowel, hit another key). Granted these aren’t video games, but I’m sure with time I could improve some functionality such as spatial memory, mental math, memory retention, etc.